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AP Psychology · Unit 2: Cognition

2.1 Memory

Memory as an information-processing system

Psychologists model memory in three stages: encoding (getting information in), storage (retaining it over time), and retrieval (getting it back out). The Atkinson-Shiffrin model proposes information flows through sensory memory, short-term memory, and long-term memory. Problems at any stage can cause forgetting.

Short-term vs. long-term memory

Sensory memory holds brief impressions of stimuli. Short-term (working) memory holds about 7±2 items for under a minute unless rehearsed; chunking and maintenance rehearsal extend capacity and duration. Long-term memory has essentially unlimited capacity and is strengthened through elaborative rehearsal, which connects new info to existing knowledge.

Types of long-term memory & forgetting

Long-term memory splits into explicit (declarative) memory — episodic (events) and semantic (facts) — and implicit (nondeclarative) memory, like procedural skills and classical conditioning. Forgetting results from encoding failure, storage decay, retrieval failure, interference (proactive/retroactive), or motivated forgetting. The serial position effect shows better recall for first (primacy) and last (recency) items.

Key terms

Encoding
The process of getting information into memory storage.
Working (short-term) memory
Temporary storage holding about 7±2 items for a brief period unless rehearsed.
Explicit vs. implicit memory
Explicit (declarative) memory involves conscious recall of facts/events; implicit (nondeclarative) memory involves skills and conditioned responses without conscious effort.
Serial position effect
Tendency to better recall items at the beginning (primacy) and end (recency) of a list.
Interference (proactive vs. retroactive)
Proactive: old memories interfere with new learning. Retroactive: new memories interfere with recall of older information.

Try an AP-style question

Scenario

Liam remembers a phone number by repeating it until he dials.

What process keeps it in working memory?

  1. Chunking
  2. Elaborative rehearsal
  3. Retrieval cue
  4. Maintenance rehearsal
Show the answer

D. Repetition.

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