AP Psychology · Unit 2: Cognition
2.1 Memory
Memory as an information-processing system
Psychologists model memory in three stages: encoding (getting information in), storage (retaining it over time), and retrieval (getting it back out). The Atkinson-Shiffrin model proposes information flows through sensory memory, short-term memory, and long-term memory. Problems at any stage can cause forgetting.
Short-term vs. long-term memory
Sensory memory holds brief impressions of stimuli. Short-term (working) memory holds about 7±2 items for under a minute unless rehearsed; chunking and maintenance rehearsal extend capacity and duration. Long-term memory has essentially unlimited capacity and is strengthened through elaborative rehearsal, which connects new info to existing knowledge.
Types of long-term memory & forgetting
Long-term memory splits into explicit (declarative) memory — episodic (events) and semantic (facts) — and implicit (nondeclarative) memory, like procedural skills and classical conditioning. Forgetting results from encoding failure, storage decay, retrieval failure, interference (proactive/retroactive), or motivated forgetting. The serial position effect shows better recall for first (primacy) and last (recency) items.
Key terms
- Encoding
- The process of getting information into memory storage.
- Working (short-term) memory
- Temporary storage holding about 7±2 items for a brief period unless rehearsed.
- Explicit vs. implicit memory
- Explicit (declarative) memory involves conscious recall of facts/events; implicit (nondeclarative) memory involves skills and conditioned responses without conscious effort.
- Serial position effect
- Tendency to better recall items at the beginning (primacy) and end (recency) of a list.
- Interference (proactive vs. retroactive)
- Proactive: old memories interfere with new learning. Retroactive: new memories interfere with recall of older information.
Try an AP-style question
Scenario
Liam remembers a phone number by repeating it until he dials.
What process keeps it in working memory?
- Chunking
- Elaborative rehearsal
- Retrieval cue
- Maintenance rehearsal
Show the answer
D. Repetition.
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