AP Microeconomics · Unit 3: Production, Cost & Perfect Competition
3.6 Types of Profit
Accounting vs. Economic Profit
Accounting profit = total revenue − explicit costs (actual money paid out, like wages and rent). Economic profit = total revenue − (explicit costs + implicit costs). Implicit costs are opportunity costs of using owned resources, like forgone salary or forgone rent. Economic profit is always ≤ accounting profit because it subtracts more costs.
Normal Profit
Normal profit occurs when economic profit equals zero — total revenue exactly covers both explicit and implicit costs. This means the firm earns just enough to keep its resources in the current use; the owner's opportunity cost is fully covered. Normal profit signals a firm is doing 'just fine' economically, even though accounting profit may still be positive.
Interpreting Profit Signals
Positive economic profit attracts new firms into a market (long-run entry). Negative economic profit (economic loss) pushes firms to exit. Zero economic profit (normal profit) means no incentive to enter or exit — this is the long-run equilibrium condition in perfectly competitive markets.
Key terms
- Accounting profit
- Total revenue minus explicit costs only.
- Economic profit
- Total revenue minus both explicit and implicit costs.
- Implicit costs
- Opportunity costs of using self-owned resources (e.g., forgone salary, forgone rent).
- Normal profit
- Occurs when economic profit = 0; revenue just covers all explicit and implicit costs.
- Profit signal for entry/exit
- Positive economic profit → firms enter; negative economic profit (loss) → firms exit; zero economic profit → no entry or exit.
Try an AP-style question
Data
Revenue $200,000. Explicit costs $120,000. Owner's forgone salary $90,000.
What is economic profit?
- $10,000
- −$10,000
- $200,000
- $80,000
Show the answer
B. 200 − 120 − 90.
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