4.3 Presentation & Quality

Presentation matters

How work is presented — clean edges, thoughtful composition within the frame, quality reproduction — affects how it's perceived. Sloppy presentation undercuts strong work.

Craftsmanship

Craftsmanship — care in execution and finish — signals seriousness. Attention to detail shows respect for your own ideas.

Consistency

Across the portfolio, consistent quality of both artwork and documentation helps your strongest ideas come through clearly to scorers.

Key terms

Presentation

clean edges, quality reproduction — shapes perception

Craftsmanship

care in execution and finish

Sloppy presentation

undercuts even strong work

Consistency

steady quality of art and documentation

Attention to detail

signals seriousness and care

Try an AP-style question

Why is image quality important in the digital portfolio?

1. It changes the inquiry
2. Readers judge the work from photos
3. It isn't important
4. It affects the price